Stein, D. H., Schroeder, J., Hobson, N. M., Gino, F., & Norton, M. I. (2022). When alterations are violations: Moral outrage and punishment in response to (even minor) alterations to rituals. Journal of Personality and Social Psychology, 123, 123–153. [APA PsycNet Link]
Short Summary: This paper documents the sacrosanct nature of rituals: Because group rituals symbolize sacred group values, even minor alterations to them provoke moral outrage and punishment. We find that the more that ingroup members believe their rituals symbolize their sacred group values, the more they protect their rituals— by punishing those who violate them (7 primary studies, 3 supplemental studies).