The Preference for Distributed Helping

Sharps, D., & Schroeder, J. (in press). The preference for distributed helping. Journal of Personality and Social Psychology.

This paper investigates the psychology underlying how people decide to allocate help (e.g., donations) among multiple needy requesters, and documents a preference for distribution (allocating help to multiple requesters) compared to concentration (allocating help to a single requester) (9 experiments).