Dellaert, B., Shu, S., Arentze, T., Baker, T., Diehl, K., Donkers, B., Haeubl, G., Johnson, H., Karmarkar, U., Oppewal, H., Schmitt, B., Schroeder, J., Spiller, S., & Steffel, M. (2020). Consumer decisions with artificially intelligent voice assistants. Marketing Letters, 31(4), 335-347. [Springer Link]
Short Summary: Consumers are widely adopting Artificially Intelligent Voice Assistants. This paper (1) provides an overview of how consumer decision-making may change in the presence of AI voice assistants and (2) discusses how marketing managers and policymakers could effectively respond to these effects of AI voice assistants on consumer decisions.
Based on an Invitational Choice Symposium on Automated Decision Dialogues (2019)
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